About Us

About Us
E-Trading Partners
We are proud to announce that, as a distributor of Briscool, a global company active in the production of cooling pipes and accessories for air conditioners and heat pumps, we are authorized to serve the Western European market. We are active in the Benelux and have recently expanded our operations as a distributor to four other Western European countries: Germany, Austria, Liechtenstein, and Switzerland.
E-Trading Partners is a customer-focused wholesaler of cooling pipes for air conditioning, heat pumps, and components. In collaboration with certified installers and as a distributor of leading suppliers in the field of cooling pipes, E-Trading Partners guarantees the best price-to-quality ratio!
E-Trading Partners takes the hassle out of the process, provides expert advice, and is constantly seeking innovative solutions. The user-friendly webshop offers a very extensive range of products in stock.

Mission
We are E-Trading Partners, the pioneers of vision. Our mission is to continuously raise the bar for customer experience by leveraging the best of the internet and technology to help customers find, discover, and purchase everything they need.
Vision
The goals outlined in the Paris Agreement and the national climate agreement on reducing greenhouse gas emissions also require significant steps within the domain of online trade. Consider the growth of online commerce in recent decades, which has led to an increase in transport and logistics. E-Trading Partners is therefore fully committed to making the trade of energy-saving products simple and affordable. In this way, we aim to contribute to a greener world.
Core Values
- Keeping our promises
- Innovative
- Expert craftsmanship

The Partners
Yardy Hoogwerf
Partner at E-Trading Partners. Yardy is an entrepreneur with years of experience in running a car dealership. The company has been an authorized dealer for the Mazda brand since 1977. It is a family business, with Yardy representing the 4th generation. In 2023, the family decided to sell the car dealership. Seeking a new challenge alongside the existing business, Yardy, together with his partner, established an online platform for energy-efficient products.
Enzo Ferrari (1898–1988): “If you can dream it, you can do it.”

The Basics
Customer Satisfaction
In the past, we were taught in education that the production process is only complete when the end product reaches the consumer. What we weren’t taught back then is that customer satisfaction is what keeps the producer in business. That’s why customer satisfaction always comes first at E-Trading Partners. Everything else usually falls into place after that!
